The Master’s Degree Programme in Service Design answers the constantly growing competence requirements and needs in service design, businesses and working life. The profile of the programme is on the combination of design thinking, business and society and the focus is on the area of service design. To learn to design, develop and implement the tasks by sharing information and collaborating with the customers and stakeholders belong to the main objectives of this programme. The different professional and cultural backgrounds of the students will enable a dynamic and interactive learning environment. It gives the students a great chance to create new networks with other experts beyond fields, both in Finland and globally.
The degree programme in Service Design delivers generic competences and programme specific competences, which include knowledge, skills and attitudes. With the programme specific competences, the student will be able to:
General eligibility for Master’s degree programmes at universities of applied sciences according to the recommendation for admission criteria. Eligibility for a UAS Master’s degree programme is conferred by an appropriate UAS Bachelor’s degree or another appropriate higher education degree and at least two years of subsequent work experience in a relevant field.
"},"osaamistavoitteet":{},"isMuokkaajaOphVirkailija":false,"ammattinimikkeet":[{"kieli":"en","arvo":"management"},{"kieli":"en","arvo":"business and commerce"},{"kieli":"en","arvo":"marketing"},{"kieli":"en","arvo":"entrepreneur"}],"asiasanat":[{"kieli":"en","arvo":"business"},{"kieli":"en","arvo":"design thinking"},{"kieli":"en","arvo":"master of business administration"},{"kieli":"en","arvo":"society"},{"kieli":"en","arvo":"turku"}],"isTyovoimakoulutus":false,"hasJotpaRahoitus":false,"isTaydennyskoulutus":false,"opetus":{"apuraha":{"min":0,"max":50,"yksikko":"prosentti","kuvaus":{"en":"Fee-paying students at Novia UAS can apply for scholarships at Novia UAS.
Read more about scholarships here
"}},"maksullisuusKuvaus":{"en":"The studies are free for EU/EEA citizens. Tuition fee for non-EU/EEA students is set to 15000 euro for the academic year 2025-2026. Read more about tuition fee here.
Tuition fee-paying (non-EU/EEA) students can apply for a scholarship. Read more about scholarships here.
"},"suunniteltuKestoKuvaus":{"en":"The studies consist of 90 ECTS. The program takes approximately 1.5 years.
"},"suunniteltuKestoVuodet":1,"onkoApuraha":true,"lisatiedot":[{"otsikko":{"koodiUri":"koulutuksenlisatiedot_12#1","nimi":{"fi":"Sisältö","sv":"Innehåll","en":"Content"}},"teksti":{"en":"There are, on average, two to four contact days per month, usually on Fridays and Saturdays, otherwise students work mainly online. In addition to the individual assignments, teamwork based learning plays an important role in the studies.
The studies consist of following advanced studies:
The studies are strongly oriented towards working life. Students are guided to apply in practice the theories discussed, and this way understand their relevance. The focus is on ideation and development of services for different organisations. The projects can be connected to the existing work tasks of the students, which give them an excellent opportunity to develop their existing work and this way benefit their present employer as well. Students also get an insight in starting or developing their own business. An international learning environment will be realized by students and teachers having an international background and experience.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_01#1","nimi":{"fi":"Opintojen rakenne","sv":"Studiernas uppbyggnad","en":"Structure of studies"}},"teksti":{"en":"The studies consist of 90 ECTS:
The Master's thesis is a working life-based development project and an important part of the Master’s degree. The Master’s thesis is a demanding development project or research work combining theory, praxis and creation of new knowledge. Students are given the freedom of choice to concentrate on those topics, which are of special interest to them as well as to their present and future career plans.
Usually, the thesis subjects and aims are based on requirements and needs of working life. The thesis is an applied study research, and it emphasizes development of the work, the organisation or the working community. Conducting the Master’s thesis project requires independent and demanding expertise. The student gives proof of mastering the methods of retrieving information, research and development as well as the skills of adapting research information in an analytical and critical manner.
In the Master’s thesis the student is able to:
The programme in Service Design leads to a higher professional qualification, and it is strongly oriented towards working life. After graduation the students will be prepared to work with leadership and service design tasks within different organisations which want to develop their services.
The programme also gives students an insight in starting or developing their own business. The studies give students an advanced knowledge base for leadership tasks of multi professionals and tools for the future leadership challenges in the business.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_09#1","nimi":{"fi":"Koulutuksen antama pätevyys","sv":"Kompetens som utbildningen ger","en":"Qualification"}},"teksti":{"en":"The Master’s Degree Programme in Service Design is a university of applied sciences post-graduate degree.
Under the Finnish legislation, a person who has taken the Master’s degree is qualified for posts or positions for which the qualification requirement is a second-cycle higher education degree. In some cases, the qualification requirement also includes the completion of studies in certain specified fields of study. The degree falls under the Article 11 of the Directive 2005/36/EC of the European Parliament and of the Council on the recognition of professional qualifications, level e.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_05#1","nimi":{"fi":"Yhteistyö muiden toimijoiden kanssa","sv":"Samarbete med andra aktörer","en":"Co-operation with other parties"}},"teksti":{"en":"The studies are planned and organized in a multi professional way in collaboration with Turku UAS and Novia UAS.
The focus, study contents and ways of implementation of the programme are planned together with the working life interest groups. Close contacts and co-operation with the working life also continue in programme implementation and continuous development.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_02#1","nimi":{"fi":"Jatko-opintomahdollisuudet","sv":"Möjlighet till fortsatta studier","en":"Further study opportunities"}},"teksti":{"en":"With a Master’s degree, students are able to continue to university post-graduate (licentiate/doctoral) studies, however universities may at their own discretion have specific admission requirements for post-graduate studies that must be met in addition to a completed Master’s degree.
"}}],"maksut":[{"maksullisuustyyppi":"lukuvuosimaksu","maksunMaara":15000.0}],"suunniteltuKestoKuukaudet":6,"opetustapaKuvaus":{},"opetuskieletKuvaus":{"en":"The programme is offered in English.
"},"opetustapa":[{"koodiUri":"opetuspaikkakk_1#1","nimi":{"fi":"Lähiopetus","sv":"Närundervisning","en":"Contact teaching"}},{"koodiUri":"opetuspaikkakk_5#1","nimi":{"fi":"Itsenäinen opiskelu","sv":"Självständiga studier","en":"Independent learning"}},{"koodiUri":"opetuspaikkakk_4#1","nimi":{"fi":"Monimuoto","sv":"Flerform","en":"Blended teaching"}},{"koodiUri":"opetuspaikkakk_3#1","nimi":{"fi":"Verkko-opetus","sv":"Nätundervisning","en":"Online teaching"}},{"koodiUri":"opetuspaikkakk_2#1","nimi":{"fi":"Etäopetus","sv":"Distansundervisning","en":"Distance teaching"}}],"opetusaikaKuvaus":{},"opetuskieli":[{"koodiUri":"oppilaitoksenopetuskieli_4#2","nimi":{"fi":"englanti","sv":"engelska","en":"English"}}],"opetusaika":[{"koodiUri":"opetusaikakk_3#1","nimi":{"fi":"Viikonloppuopetus","sv":"Veckoslutsundervisning","en":"Weekend teaching"}},{"koodiUri":"opetusaikakk_1#1","nimi":{"fi":"Päiväopetus","sv":"Dagundervisning","en":"Day time teaching"}}]},"yhteyshenkilot":[{"nimi":{"en":"Reija Anckar"},"titteli":{"en":"Head of Degree Programme"},"sahkoposti":{"en":"reija.anckar@novia.fi"},"puhelinnumero":{"en":"+358 (0)50 472 3492"},"wwwSivu":{"en":"https://www.novia.fi/en/study/study/business/master-of-business-administration-service-design/"},"wwwSivuTeksti":{"en":"Novia.fi"}}],"tyyppi":"amk"},"formatoituModified":{"fi":"17.6.2026 klo 14:58","sv":"17.6.2026 kl. 14:58","en":"Jun. 17, 2026 at 02:58 PM UTC+3"},"koulutustyyppi":"amk"}