The Bachelor of Business Administration in Business Management and Marketing at Centria University of Applied Sciences is designed to help you build your future in global business with strong marketing expertise. This programme prepares you for an international career by equipping you with the knowledge and skills needed to understand customers, create value, and drive business growth in today’s highly competitive and digital environment. It is especially well suited for students who want to combine solid business fundamentals with a strong focus on marketing.
One of the key advantages of this programme is its strong emphasis on marketing. Throughout your studies, you will develop expertise in areas such as digital marketing, branding, consumer behaviour, marketing research, and customer experience. The curriculum is designed to ensure that you gain both theoretical knowledge and practical insight into how modern marketing works in global markets.
The programme also emphasises hands-on, practical learning. You will work on real-life business projects and use modern tools and software that are widely applied in the industry. This approach ensures that you can immediately apply what you have learned and develop practical skills that are highly valued by employers. Importantly, no previous business studies are required. The programme starts from the basics and gradually builds your competence step by step, making it accessible to students from diverse educational backgrounds.
Centria offers a truly international learning environment, where you will study alongside peers from over 40 nationalities. This multicultural atmosphere prepares you for global careers and helps you develop intercultural communication skills that are essential in today’s business world.
During your studies, you will build a strong foundation in business while specialising in marketing. You will explore topics such as marketing strategy, digital marketing, and branding, as well as consumer behaviour and customer experience management. In addition, you will learn about marketing research and data analysis, entrepreneurship and innovation, finance and management accounting, human resource management, and global and strategic business operations. This broad yet focused curriculum ensures that you graduate with a comprehensive understanding of how businesses operate.
The programme also offers extensive real-world experience. You will benefit from company visits and guest lectures delivered by industry experts, providing valuable insights into current business practices. Internship opportunities allow you to gain practical work experience, while participation in real business and research, development, and innovation (RDI) projects helps you apply your knowledge in meaningful ways. Along the way, you will also develop essential soft skills such as teamwork, communication, and problem-solving.
With a strong marketing focus, this degree opens up a wide range of career opportunities. Graduates can pursue roles such as marketing specialist or digital marketer, sales and business development professional, brand or customer experience manager, entrepreneur or startup founder, or project and development manager. The combination of business knowledge and marketing expertise makes you a versatile candidate in the job market.
The study format is designed to support effective learning. The programme is delivered in English and follows a blended learning model. Online classes are typically held on Mondays, Tuesdays, and Thursdays, while on-campus sessions take place on Wednesdays in Kokkola. This structured weekday schedule provides a balanced and flexible approach to studying, allowing you to manage your time efficiently while staying engaged with your learning.
"},"osaamistavoitteet":{"en":"What will you learn?
You will build a strong foundation in business while specialising in marketing:
Real-world experience
Centria’s scholarship system includes various elements, each of them providing an opportunity to either reduce the amount of the tuition fee, or to earn financial support.
Read more about the tuition fees and scholarships on Centria UAS' website.
"}},"maksullisuusKuvaus":{"en":"The tuition fee (9500 €) is required: Tuition fees are charged from Bachelor’s or Master’s level students studying in languages other than Finnish or Swedish. Tuition fees will be charged from citizens of a country outside the European Union (EU) and the European Economic Area (EEA) or Switzerland.
Read more about the tuition fees and scholarships
"},"suunniteltuKestoKuvaus":{},"suunniteltuKestoVuodet":3,"onkoApuraha":true,"lisatiedot":[{"otsikko":{"koodiUri":"koulutuksenlisatiedot_12#1","nimi":{"fi":"Sisältö","sv":"Innehåll","en":"Content"}},"teksti":{"en":"The teaching is organized as blended learning: one day on campus (at the Talonpojankampus), 3 days online.
The studies consist of core studies and profiling studies, work placement, and a thesis project. The scope of the degree programme is 210 ECTS, and it will take around 3,5 years to finish your studies.
You can find the curriculum ADD IT HERE
The thesis is a practical planning project, development project, or research project. The thesis project aims to demonstrate that you command the theories and processes related to the field of business and can apply them in practice. The thesis project will deepen your professional know-how and provide you with versatile readiness to operate in various management, marketing, or financial management tasks. The thesis project is often completed as an assignment for a company, either independently or in pairs.
The scope of the thesis is 15 ECTS.
In the online library Theseus (www.theseus.fi), all previously completed bachelor’s theses are available for everyone.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_06#1","nimi":{"fi":"Kansainvälistyminen","sv":"Internationell verksamhet","en":"Internationalisation"}},"teksti":{"en":"Centria has about 130 partner universities around the world, and you can spend a semester or a whole academic year in one of our partner universities. Centria offers three business-related bachelor’s programmes in English, and you are free to choose courses from all of the programmes according to your motivation. You can also complete work placements abroad or at an international company in Finland.
You can integrate your studies at Centria with a business degree in our specific university partners in France and Poland by spending one year in one of those universities. You will receive two international degrees through one programme, which is a real opportunity for you. This possibility is worth taking – especially if you want to strengthen your language skills and gain international experience.
The various internationalisation opportunities offered by our school are worth taking advantage of because many companies value strong language and communication skills, as well as international experience.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_04#1","nimi":{"fi":"Uramahdollisuudet","sv":"Karriärmöjligheter","en":"Career opportunities"}},"teksti":{"en":"Your career opportunities
With a strong marketing focus, you can pursue roles such as:
After you have completed your bachelor’s degree and you have gained at least two years of work experience, you can apply to the master’s degree programmes at Centria UAS. Centria offers several master’s programmes in business management in Finnish and English. You can also continue your studies at a university in Finland or abroad.
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