The International Tourism Management programme provides you with the skills and knowledge for an international career in tourism and hospitality. You are prepared to manage and market sustainable tourism and service businesses, design and deliver tourism events and experiences in multicultural settings and develop strong academic skills that support lifelong learning. The programme highlights global perspectives and offers opportunities for international mobility through student exchanges and practical training.
The flexible programme allows you to shape your career path based on your interests and study choices. You collaborate with tourism industry stakeholders, such as companies, destination organizations, and associations at various levels.
You can read more about the studies in the programme in the curriculum.
Studies take place on campus
Studies are conducted as daytime contact teaching at SAMK's Pori campus. Studying required full-time commitment and regular presence on campus. The programme has a flexible start, so you can begin your studies even if your arrival on campus is slightly delayed.
"},"osaamistavoitteet":{"en":"You will develop strong academic, communication, and business skills while gaining a solid understanding of the tourism and hospitality industry. You will learn to market and sell tourism products, design engaging events and experiences, and manage tourism businesses with financial insight. Through hands-on projects and practical training, you will apply theory to real-world contexts.
The programme’s flexible structure and elective studies allow you to tailor your learning path. The thesis demonstrates your ability to work independently and solve industry-related challenges. Emphasis on academic skills provides a strong foundation for lifelong learning.
"},"isMuokkaajaOphVirkailija":false,"ammattinimikkeet":[{"kieli":"en","arvo":"tourism coordinator"},{"kieli":"en","arvo":"development manager"},{"kieli":"en","arvo":"sales and marketing manager"},{"kieli":"en","arvo":"front office supervisor"},{"kieli":"en","arvo":"event and conference organizer"}],"asiasanat":[{"kieli":"en","arvo":"international tourism business"},{"kieli":"en","arvo":"sustainability"},{"kieli":"en","arvo":"destination management"},{"kieli":"en","arvo":"hospitality management"},{"kieli":"en","arvo":"samk"},{"kieli":"en","arvo":"bachelor of hospitality management"}],"isTyovoimakoulutus":false,"hasJotpaRahoitus":false,"isTaydennyskoulutus":false,"opetus":{"maksullisuusKuvaus":{"en":"The tuition fee is 9,500 euros per academic year for non-EU/EEA students.
"},"suunniteltuKestoKuvaus":{},"suunniteltuKestoVuodet":3,"onkoApuraha":false,"lisatiedot":[{"otsikko":{"koodiUri":"koulutuksenlisatiedot_12#1","nimi":{"fi":"Sisältö","sv":"Innehåll","en":"Content"}},"teksti":{"en":"The degree includes Basic Studies, Tourism and Hospitality Business, Sales and Marketing of Tourism Products, Tourism Events and Experiences, and Managing Tourism Business. You also complete modules in Research Skills, Practical Training, Elective Studies, and a Bachelor’s Thesis with a Maturity Test.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_03#1","nimi":{"fi":"Suuntautumisvaihtoehdot","sv":"Inriktningsalternativ","en":"Specialisations"}},"teksti":{"en":"The International Tourism Management programme values lifelong learning and recognizes prior experience. Its flexible structure lets you build an individual study path focused on your interests and career goals.
You will gain a strong foundation in tourism and hospitality and can deepen your expertise through modules such as Tourism and Hospitality Business, Sales and Marketing of Tourism Products, and Tourism Events and Experiences. The Managing Tourism Business module develops your strategic and leadership skills, while research and practical skills are integrated throughout the studies.
Elective studies allow you to tailor your learning further. A 30-ECTS practical training period gives you hands-on experience in the field and can be completed after your first study year, typically during summer breaks. It is also an excellent opportunity to specialize in your chosen area.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_01#1","nimi":{"fi":"Opintojen rakenne","sv":"Studiernas uppbyggnad","en":"Structure of studies"}},"teksti":{"en":"The programme consists of: Basic Studies (39 ECTS); Tourism and Hospitality Business (24 ECTS); Sales and Marketing of Tourism Products (22 ECTS); Tourism Events and Experiences (20 ECTS); Managing Tourism Business (40 ECTS); Research Skills (10 ECTS); Practical Training (30 ECTS); Elective Studies (10 ECTS); Bachelor’s Thesis and Maturity Test (15 ECTS).
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_11#1","nimi":{"fi":"Opinnäytetyö","sv":"Lärdomsprov","en":"Thesis"}},"teksti":{"en":"The thesis can be research-based, practice-based, diary-based, portfolio-based, or article-based. It equals 15 ECTS credits and is usually completed individually. The thesis can be a valuable marketing asset when you are applying for your first job after graduation. You will typically write your thesis for a company or an organization in the tourism or hospitality sector, either in Finland or abroad.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_06#1","nimi":{"fi":"Kansainvälistyminen","sv":"Internationell verksamhet","en":"Internationalisation"}},"teksti":{"en":"Our multicultural learning environment brings together perspectives from around the world. The programme actively participates in Erasmus+ and other exchange initiatives, offering diverse opportunities for student mobility and practical training abroad.
You can take part in short-term projects or long-term exchanges, typically during the second study year. All credits earned abroad are fully recognized. Grants are available for both student exchange and practical training completed abroad.
You will collaborate with tourism industry stakeholders, including companies, destination organizations, and associations at various levels.
Most students write their thesis for a company or organisation in the tourism or hospitality sector, either in Finland or abroad.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_10#1","nimi":{"fi":"Tutkimuksen painopisteet","sv":"Tyngdpunkter inom forskning","en":"Research focus"}},"teksti":{"en":"SAMK has a Center for Tourism Business Development. The Center's activities are based on the actual needs of the tourism enterprises in the region – making them also the main target group of the Center. In addition, the Center works in close cooperation with regional, national and international partners.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_04#1","nimi":{"fi":"Uramahdollisuudet","sv":"Karriärmöjligheter","en":"Career opportunities"}},"teksti":{"en":"You can work in international private companies or public organizations within the service, tourism, and hospitality sectors. The flexible programme allows you to shape your career path based on your interests and study choices.
Possible career opportunities include Hotel, Hostel or Restaurant Shift Manager, Front Office Manager, Hotel Manager, Revenue Manager, Social Media Specialist, Tourism Marketing Assistant, Sales and Marketing Coordinator or Manager, Event Coordinator, Project Coordinator, Tourist Guide, Customer Experience Manager, Safety and Compliance Coordinator, or Sustainability Coordinator.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_02#1","nimi":{"fi":"Jatko-opintomahdollisuudet","sv":"Möjlighet till fortsatta studier","en":"Further study opportunities"}},"teksti":{"en":"After the graduation, you are eligble to continue with master's degree studies in a university. Eligibility criteria to continue with master's degree studies in a university of applied sciences is two years of work experience after completing the bachelror's degree.
"}},{"otsikko":{"koodiUri":"koulutuksenlisatiedot_09#1","nimi":{"fi":"Koulutuksen antama pätevyys","sv":"Kompetens som utbildningen ger","en":"Qualification"}},"teksti":{"en":"Bachelor of Hospitality Management education does not include any competence requirements.
"}}],"maksut":[{"maksullisuustyyppi":"lukuvuosimaksu","maksunMaara":9500.0}],"suunniteltuKestoKuukaudet":6,"opetustapaKuvaus":{},"opetuskieletKuvaus":{},"opetustapa":[{"koodiUri":"opetuspaikkakk_1#1","nimi":{"fi":"Lähiopetus","sv":"Närundervisning","en":"Contact teaching"}}],"opetusaikaKuvaus":{},"opetuskieli":[{"koodiUri":"oppilaitoksenopetuskieli_4#2","nimi":{"fi":"englanti","sv":"engelska","en":"English"}}],"opetusaika":[{"koodiUri":"opetusaikakk_1#1","nimi":{"fi":"Päiväopetus","sv":"Dagundervisning","en":"Day time teaching"}}]},"yhteyshenkilot":[{"nimi":{"en":"Mrs. Jaana Ruoho"},"titteli":{"en":"Senior Lecturer"},"sahkoposti":{"en":"jaana.ruoho@samk.fi"},"puhelinnumero":{"en":"+ 358 44 710 3825"},"wwwSivu":{"en":"https://www.samk.fi/en/degree/international-tourism-management-bachelor-of-hospitality-management/"},"wwwSivuTeksti":{"en":"Degree Programme at samk.fi"}},{"nimi":{"en":"Admissions Office"},"titteli":{"en":"Guidance on How to Apply"},"sahkoposti":{"en":"admissions@samk.fi"},"puhelinnumero":{"en":"+358 2 6 234 801"},"wwwSivu":{"en":"https://www.samk.fi/en/apply-to-study/applying/degree-studies/"},"wwwSivuTeksti":{"en":"Instructions for Applying"}}],"tyyppi":"amk"},"formatoituModified":{"fi":"23.6.2026 klo 13:28","sv":"23.6.2026 kl. 13:28","en":"Jun. 23, 2026 at 01:28 PM UTC+3"},"koulutustyyppi":"amk"}