In this master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems. You will develop a market oriented, global, entrepreneurial, and sustainable mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.
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Discounts for master's studies
If you are required to pay tuition fees, you will receive an Early bird discount of EUR 5,000 for the first academic year. To qualify, you must accept your study place and pay the remaining first-year tuition fee of EUR 10,000 within 21 days of your official admission email.
Discounts for master's studies